Education · Typical project
Course landing linked to CRM
Ads lead to a cohort page; requests go straight into the pipeline — not a shared inbox.
Task
Course launches came in waves. Leads from different ads mixed. It was unclear which cohort was full and who never reached payment.
Constraints
Had to be ready by the cohort start date. A full learning platform was out of scope — only intake and follow-up to payment.
Solution
One-pager for the cohort offer, separate UTM tags, form with format choice. CRM stages “new → qualify → invoice → paid”, manager reminders.
Result
Ads and sales look at the same numbers. Unpaid leads do not dissolve. By start date the real intake is visible — not “lots of messages somehow”.
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